"It's more interesting to have just a picture of a small detail - then you can dream all the rest around it.
Because when you see the whole thing, what is there to imagine?" -Dries Van Noten
Look at that FACE! If those defined cheekbones, kick ass hair, and sultry glare doesn’t scream “BAD ASS” – then we don’t know what does. Carly Cushnie, co-founder and designer of NYC-based label CUSHNIE ET OCHS (along with her business partner Michelle Ochs) lives in a sick pad in SoHo, NY and her closet is defined by one predominant shade: black, black and more black (with a few hints of lemonade yellow, leopard print, and pastel pink Missoni). Originally from London, Cushnie attended Parsons School of Design in both Paris and New York where she received her BA in Fashion Design. She interned at places like Donna Karan, Proenza Schouler and Oscar de la Renta, and throughout her tenure, she developed a strong sense of both movement and drape. Seems pretty fitting. While they both were attending Parsons, CC and MO (that sounds dope – Non!?) synched up, joined creative forces, and launched their line. Plus, upon graduation, their senior collections were featured in a cover story for WWD. Nice work kids! Carly’s killer rocker chic style (think form fitting leather leggings, vintage tees and some seriously modern black dresses) even transcends to her interior DIY choices – she took the remaining fabric from their FW10 collection and made them into pillows (check them out in the image that kicks off the gallery). From her Alejandro Ingelmo kicks to her retro Rolex, Cushnie is prepared to go the extra mile (literally) for fashion…and it all started when she was 18. Case in point: her Chanel beauties. “I bought them when I was 18 in London to go with a dress I was wearing to a Polo match” she says. “I had unfortunately been hit by a car a few weeks before and couldn’t wear heels or walk properly, but there was no way I wasn’t wearing these shoes!” Amen sister. Oh, and if you didn’t think CC was bad ass by now, here’s the kicker: she bought Michelle a birthday present that, for Coveteur PG reasons, can only be defined as “C U Next Tuesday”. We’ll let you figure it out from here.