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Because when you see the whole thing, what is there to imagine?" -Dries Van Noten

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Gabrielle 'Coco' Chanel's Apartment

Paris.

Honey, we’re home! Welcome to our staycation homestead, 31 Rue Cambon – the infamous abode of Gabrielle (a.k.a Coco) Chanel. It’s not at all what you would expect from Coco’s trademark black-and-white allover aesthetic. Her rouge-infused, Orient/Occident-inspired home remains to be a staple in our Parisian dreams. In fact, we’re still asking ourselves, “Did that really just happen?” and if we could, we’d click our quilted ballet flats to go back in a heartbeat. It’s a surreal and magical place… to say the least! We lusted, we learned and we lounged in the very same place Coco, herself, did some 75-plus years ago with Giacometti, Stravinsky and Dali. And we couldn’t help but feel her presence with every step we took. Every crevice and corner oozed that mystical allure of CHANEL; the ever-present camellia fleur, the black lacquered surfaces and the Coco-designed, suede sofa created an inescapable air of enchantment. And, call us crazy, but we’re pretty sure Coco made an appearance that day 'cause our camera captured something quite peculiar! (We’ll explain that later!) After walking up the mirrored, spiral staircase of which, we later learned Coco used to see the audience’s reaction to her collection during the show—we played “I Spy” with her custom, crystal chandelier. (See below! Bonus points for those who spot the iconic “5’s” in less than five.) It’s no surprise that we were itching to “Coveteur” Coco’s infinite bookshelves, which were screaming for some signature strands of CHANEL pearls. The East-meets-West feel of Coco’s eclectic place was a Coveteur’s dream come true. There were lions and deers and frogs... Oh my! And who knew Coco was so superstitious? The inspiration for Uncle Karl’s more recent collections is a constant thread throughout Coco’s home. The marble lion with the ball, anyone? How could we ever forget the CHANEL Couture F/W 2010 show? Even the miniature birdcage played inspiration for Chanel's “Coco” perfume campaign, featuring our girl, Vanessa Paradis. And the ears of golden wheat were sprinkled throughout Lagerfeld’s luxe SS 2010 collection from belts to bracelets to headbands. From her mahogany desk, which is etched with the legacy of a million scratch marks to her hand-assembled Chinese screens, which enclosed the space, traces of Coco’s legacy remains mummified and hidden away in her eternally beautiful apartment. It never ceases to amaze us how behind the façade of the art-deco-influenced exterior, lies a perfectly preserved and ultra-luxurious piece of CHANEL history.

 

Digital Inspiration

Behind the scenes Comments
During the fashion shows, which took place down stairs, Gabrielle Chanel would sit on the staircase. Thanks to the mirrors she could see everything taking place, but no one could see he...
<span class='fancyPhotoDesc'>During the fashion shows, which took place down stairs, Gabrielle Chanel would sit on the staircase. Thanks to the mirrors she could see everything taking place, but no one could see her. She wanted to know the immediate reaction, if the journalists and clients were pleased with the collection. – Chanel HQ</span><span class='fancyPhotoName'></span>
Coco Chanel believed in the healing power of crystal. She had this chandelier custom made. Can you spy the iconic 5’s???
<span class='fancyPhotoDesc'> Coco Chanel believed in the healing power of crystal. She had this chandelier custom made. Can you spy the iconic 5’s??? </span><span class='fancyPhotoName'></span>
Coco designed this couch herself. She wanted it to be very comfortable. Normally people used silk or velvet, but Coco used suede, which was very cutting edge. – CHANELHQ
<span class='fancyPhotoDesc'>Coco designed this couch herself. She wanted it to be very comfortable. Normally people used silk or velvet, but Coco used suede, which was very cutting edge. – CHANELHQ </span><span class='fancyPhotoName'></span>
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Coco had a mix of eclecticism. French classic furniture, antiquities, Italian influences and Japanese deers. At the time, it was really exceptional to mix Orient and Occident- when East...
<span class='fancyPhotoDesc'>Coco had a mix of eclecticism. French classic furniture, antiquities, Italian influences and Japanese deers. At the time, it was really exceptional to mix Orient and Occident- when East meets West. – CHANEL HQ</span><span class='fancyPhotoName'></span>
Coco was very close with artists such as Giacometti, Stravinsky and Dali. – CHANEL HQ
<span class='fancyPhotoDesc'>Coco was very close with artists such as Giacometti, Stravinsky and Dali. – CHANEL HQ</span><span class='fancyPhotoName'></span>
All of Coco’s books have deep red tones. Just like the iconic lipstick she created and the inside lining of the bags. – CHANEL HQ
<span class='fancyPhotoDesc'>All of Coco’s books have deep red tones. Just like the iconic lipstick she created and the inside lining of the bags. – CHANEL HQ </span><span class='fancyPhotoName'></span>
In this picture you can see objects that were very important to Coco. Pairs of lions, beige suede on the chairs and Chinese screens.
<span class='fancyPhotoDesc'>In this picture you can see objects that were very important to Coco. Pairs of lions, beige suede on the chairs and Chinese screens. </span><span class='fancyPhotoName'></span>
Coco was a Leo and she incorporated it’s symbol, the Lion, into her personal space.
<span class='fancyPhotoDesc'>Coco was a Leo and she incorporated it’s symbol, the Lion, into her personal space. </span><span class='fancyPhotoName'></span>
The top of these tables are black lacquer but the first time they were marble. Gabrielle Chanel wanted to take off the marble and wanted to have the black lacquer. It may remind you of ...
<span class='fancyPhotoDesc'>The top of these tables are black lacquer but the first time they were marble. Gabrielle Chanel wanted to take off the marble and wanted to have the black lacquer. It may remind you of her make-up- black lacquer with the logo on top. – CHANEL HQ </span><span class='fancyPhotoName'></span>
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Japanese deer could be seen in pairs throughout the apartment.
<span class='fancyPhotoDesc'>Japanese deer could be seen in pairs throughout the apartment. </span><span class='fancyPhotoName'></span>
Coco was very superstitious. Elements of this can be seen all over her apartment with sculptures of different animals and religious artifacts. She wanted to feel protected at all times....
<span class='fancyPhotoDesc'>Coco was very superstitious. Elements of this can be seen all over her apartment with sculptures of different animals and religious artifacts. She wanted to feel protected at all times. </span><span class='fancyPhotoName'></span>
When the mouth of a frog is open it is to bring love, luck money and health. If you look closely you can see a crystal placed in it's mouth, another important symbol for Coco. – CHAN...
<span class='fancyPhotoDesc'> When the mouth of a frog is open it is to bring love, luck money and health. If you look closely you can see a crystal placed in it's mouth, another important symbol for Coco. – CHANEL HQ </span><span class='fancyPhotoName'></span>
This birdcage was the inspiration for Vanessa Paradis’ “Coco” perfume campaign. - CHANEL HQ
<span class='fancyPhotoDesc'>This birdcage was the inspiration for Vanessa Paradis’ “Coco” perfume campaign. - CHANEL HQ</span><span class='fancyPhotoName'></span>
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The gold boxes were a gift from the Duke of Westminster. He offered Coco these boxes with the most beautiful and most precious metal- gold, on the inside and not on the outside. It is t...
<span class='fancyPhotoDesc'>The gold boxes were a gift from the Duke of Westminster. He offered Coco these boxes with the most beautiful and most precious metal- gold, on the inside and not on the outside. It is the idea of luxury hidden, that luxury is not something you have to showoff, only you know it is there. – CHANEL HQ </span><span class='fancyPhotoName'></span>
Wheat symbolizes prosperity and can be seen throughout Coco’s apartment.
<span class='fancyPhotoDesc'>Wheat symbolizes prosperity and can be seen throughout Coco’s apartment. </span><span class='fancyPhotoName'></span>
Karl Lagerfeld “sprinkled” ears of wheat throughout his Spring-Summer 2010 collection: showers of golden wheat ears were embroidered or cropped up on chain belts, bracelets, headban...
<span class='fancyPhotoDesc'>Karl Lagerfeld “sprinkled” ears of wheat throughout his Spring-Summer 2010 collection: showers of golden wheat ears were embroidered or cropped up on chain belts, bracelets, headbands, necklaces and shirt fronts. - CHANEL HQ</span><span class='fancyPhotoName'></span>
Behold! Coco’s desk where she sketched at and her very own glasses. Remember we told you about those peculiar things our camera captured? We took this exact picture on our digital cam...
<span class='fancyPhotoDesc'>Behold! Coco’s desk where she sketched at and her very own glasses. Remember we told you about those peculiar things our camera captured? We took this exact picture on our digital cameras and when we looked at the photo later, the glasses were blurred out and all that remained was this mysterious, glowing light. Call us crazy, but we're pretty sure Coco was sending us some sort of sign!
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The clear table in this picture was the first piece of merchandising furniture for CHANEL. Coco asked the designer to do something very clean and very simple to have all the costume jew...
<span class='fancyPhotoDesc'>The clear table in this picture was the first piece of merchandising furniture for CHANEL. Coco asked the designer to do something very clean and very simple to have all the costume jewelry, make-up, skincare, and perfume merchandised. It was to enhance the beauty of the product. At the time, it was very clever as she was one of the firsts to do this. – CHANEL HQ</span><span class='fancyPhotoName'></span>
Coco believed that it was more important to have luxury on the inside then to have it displayed for everyone to see on the outside.- CHANEL HQ
<span class='fancyPhotoDesc'>Coco believed that it was more important to have luxury on the inside then to have it displayed for everyone to see on the outside.- CHANEL HQ</span><span class='fancyPhotoName'></span>
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While journalists visited Coco in the salon, it also hosted many of her famous friends such as Elizabeth Taylor, Salvador Dali and Pablo Picasso.
<span class='fancyPhotoDesc'>While journalists visited Coco in the salon, it also hosted many of her famous friends such as Elizabeth Taylor, Salvador Dali and Pablo Picasso. </span><span class='fancyPhotoName'></span>
Coco was photographed many times in this iconic white chair. The octagonal shape of the mirror on the wall was the inspiration for the cap of CHANEL No.5. It is also the same shape of t...
<span class='fancyPhotoDesc'>Coco was photographed many times in this iconic white chair. The octagonal shape of the mirror on the wall was the inspiration for the cap of CHANEL No.5. It is also the same shape of the iconic Place Vendome, which Coco could see out of her window of her residence at the Ritz Hotel. </span><span class='fancyPhotoName'></span>
The camellia flower was also very important to Coco Chanel. It symbolized purity and longevity in Asia and was very prevalent in her designs.
<span class='fancyPhotoDesc'>The camellia flower was also very important to Coco Chanel. It symbolized purity and longevity in Asia and was very prevalent in her designs. </span><span class='fancyPhotoName'></span>
The entrance to Coco’s apartment where an original work chair remains. Lower chairs were used for fittings as it was easier to sew and work with the fabric being lower to the ground. ...
<span class='fancyPhotoDesc'>The entrance to Coco’s apartment where an original work chair remains. Lower chairs were used for fittings as it was easier to sew and work with the fabric being lower to the ground.  </span><span class='fancyPhotoName'></span>
In contrast to Coco’s personal space, the staircase had a heavy art- deco influence.
<span class='fancyPhotoDesc'>In contrast to Coco’s personal space, the staircase had a heavy art- deco influence. </span><span class='fancyPhotoName'></span>
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